Mustang Services
Platform Architecture
Ensure your Marketing Automation Platform (MAP) and Customer Relationship Management (CRM) systems are providing a stable foundation, primed and ready for growth. Regardless of your database size, whether it is 20,000 or 2 million, it is imperative to understand where the data is coming from, how it is stored, and where it is being shared.
Areas of focus include: Channels, Program Templates, Naming Conventions, Global Tokens, CRM Sync, UTM Tracking, Compliance and Consent.
Lead Prioritization
Ensure your engaged leads are being followed-up with promptly by building a holistic and cohesive processes that goes beyond just assigning points. Mustang MarTech urges you to consider a Lead Prioritization Plan that will solve the cross-department problem and assist Sales with reaching their goals just as much as it assists Marketing with reaching theirs.
Areas of focus include: Ideal Customer Profile (ICP), Persona Segmentations, and Prioritization Levels.
Email Subscription and Preference Center
Industry jargon pertaining to email compliance is varied and complex: Explicit, Implicit, Express, Implied, Opt-In, Opt-Out, Unsubscribe, Suspended, Block List, Invalid. Do you know what all of these mean and how they are triggered in your system?
Let's work together to build a Segmentation that clearly indicates who you have permission to email, and why.
Campaign Operations
Mustang MarTech can help when you need tactical support to get the job done. We're willing to jump into it all: data cleanliness, proofreading, cloning programs, copying, pasting - we never shy away from a challenge.
Our past experience in a large marketing teams means we bring proven Quality Assurance (QA) techniques and QC (Quality Control) tests to the table to reduce errors and streamline operations.
Platform Migrations
Migrations can be dauting at first glance, but I have the experience and confidence to help calm your fears and prevent data problems. There are different flavors of migrations - from an old Marketo instance to a new one, from one MAP to another, bringing a newly acquired company's data into your existing system, or ensuring your data remains stable and clean while your CRM data structure changes (ex: SFDC Lightning to Classic). The key to success here is breaking the steps into bite sized pieces and consistent communication across multiple departments regarding data model redesign, field mapping, lifecycle + campaign construction, QA + launch support, and both up and down-stream stakeholder alignment.
AI-centric Operations
In today's world, operational efficiency and effectiveness are best achieved by leveraging AI, and platforms are releasing agentic workflows and agents to streamline, improve, and automate tasks faster than ever. If you're not careful, they can run wild across your tech stack. Mustang MarTech can help tame them! Make sure you know which agents are adding value, and which are eating up your API calls. Mustang MarTech can guide the agents who QA programs, import leads, clone programs, or automatically summarize Webinar content.
